Flaunt Magazine – the ‘Califuk’ issue, September 2016 #CALIFUK
In reaction to the increasingly close relationships between the creative communities of LA & London, Rose Forde worked alongside influencer Jack Guinness to pitch the idea of the first London issue of LA-based style title Flaunt.
In order to create a talking point and a memorable linchpin for this multi-platform project they worked with the Flaunt team to create the Califuk concept – a supercity that merges LA with London; a place of magic.
Rose Forde and Jack Guinness worked both creatively and strategically with the magazine to create impactful content across print, digital, collaborations and social. The reaction to the Califuk concept repositioned the magazine in the European market.
The Sunday Times Style named the specially coined Califuk as the ‘it’ word for year, coinciding with the magazine’s release.
Special commissions included:
Califuk Covers; Beyonce, Pamela Anderson, Lily James
Califuk Icons; ‘Alpha-Ation’ with Brit fine art duo Walter Hugo & Zoniel
Subjects included: Emily Watson, April Ashley, Andreas Kronthaler, Daniel Lismore, Lindsay Lohan, Fran Cutler, Aiden Shaw, Lulu Kennedy, and Tinie Tempah.
Califuk Product, sold on Luisa-via-roma.com
Bella Freud’s ‘Going back to Califuk’ knit
Lulu Guinness’s ‘LA and London’ rubber lips clutch duo
Califuk Yearbook of young influencers – social-media reach of over 30 million
Subjects included: Jim Chapman, Ben Nordberg, Alex Brownsell, Toopoor, Maisie Cousins, Ryan Lo, Amy Pham, Ellen V Lora, Princess Gollum, Pyper America, Ada Rajkovic & Teryn Brown.
Califuk Stars: The Actors Portfolio
Subjects included: Sam Claflin, Stacey Martin, Craig Roberts, Tuppence Middleton, Holly Grainger, Will Poulter, Ann-Marie Duff & Lily James.